Channels
Social Account Setup
One card per platform. Track setup, links and how you'll use each one.
Facebook
Property posts, expat groups, enquiries
Setup checklist
Content
Listing posts, reels, expat group sharesBest use
Reach expat community and generate direct enquiriesLinkedIn
Professional relocation & expat executives
Setup checklist
Content
Articles, market insights, relocation guidesBest use
Reach executives and HR relocation contactsInstagram
Lifestyle, apartment photos, reels, neighbourhood
Setup checklist
Content
Reels, carousels, neighbourhood storiesBest use
Show lifestyle and build brand aestheticGoogle Business Profile
Trust, local search, reviews, service updates
Setup checklist
Content
Updates, offers, photos, reviewsBest use
Trust and local search discoveryYouTube
Property walkthroughs and neighbourhood tours
Setup checklist
Content
Walkthroughs, tours, shortsBest use
Long-form trust and SEOTikTok
Short vertical videos for reach
Setup checklist
Content
Short property + neighbourhood clipsBest use
Discovery and viral reachPinterest
Interior style boards and neighbourhood inspiration
Setup checklist
Content
Interior boards, neighbourhood pinsBest use
Long-tail traffic to listingsThreads
Short conversational updates
Setup checklist
Content
Short updates and conversationsBest use
Community and lightweight updates